DealReveal™ gives consumer product owners a clear, data-backed readiness score — so you know exactly where you stand, where you're leaving money on the table, and what to fix before you sell your company.
📋 Before you start: have last year's P&L + ecommerce KPIs handy
Buyers show up with data. Most sellers show up with hope. That imbalance costs owners millions.
Price matters. But so does what happens to your brand, your team, and your name after you sign. DealReveal™ scores your Buyer Type Fit so you can pursue buyers who will honor what you've built — not just extract value from it.
You've built something real — but without an objective score, you're walking into the biggest financial conversation of your life with no baseline.
The best advisor relationships start with an informed owner. DealReveal™ gives you an objective baseline so those conversations go deeper, faster — and focus on strategy, not education.
Buyers run detailed scoring on every target. DealReveal™ shows you exactly how you'd score across the same 6 drivers they care about — before they do.
DealReveal™ delivers a full acquisition readiness report — scored across the same value drivers any serious buyer would use to evaluate your business.
A single, honest number representing where your business stands as an acquisition target right now.
Revenue and EBITDA-based range showing what a real buyer would likely pay at your current profile.
A clear recommendation on whether to push toward a sale now, or invest 12–24 months in improving your position first.
The specific moves — ranked by impact — that would most increase your multiple before going to market.
Which type of buyer — strategic acquirer, private equity, family office, or independent sponsor — your business is best positioned for, and which is most likely to honor your brand and legacy post-close.
Financials, channel mix, operations, brand health — the same inputs any buyer would want to understand about your business. No jargon. No accounting degree required.
📋 Before you start: Have your LY P&L, revenue by channel, and ecommerce KPIs (CAC, LTV, ROAS) within arm's reach.
Our algorithm scores your business across 6 weighted value drivers the moment you finish. No waiting. No human review. Your number is ready immediately.
For $199, get your complete readiness report — valuation range, pursuit level, buyer fit analysis, and your top 3 highest-impact improvement actions. Delivered as a PDF.
Add a 30-min call with a GMA advisor for $499 total. Walk through your results, build a 90-day exit prep plan, and get answers specific to your situation.
I've spent 20+ years inside consumer product businesses — scaling brands from $50M to $225M, driving over $1 billion in consumer product sales for global names including Hugo Boss and Calvin Klein, and working hand-in-hand with private equity firms to prepare portfolio companies for high-multiple exits.
I built DealReveal™ because I kept watching business owners walk into the most important transaction of their lives without a single piece of objective data about where they actually stood. That's a problem I can fix.
"PE firms don't buy companies, they buy 3x potential. But sellers rarely walk in with the same intelligence. DealReveal closes that gap, so founders know their worth before the first LOI and everyone at the table negotiates from signal, not instinct."
— Jeremiah WanzellCapezio is one of the most storied names in American consumer products — a 5th generation family business and the leading dancewear brand with over 135 years of heritage. For the family, this wasn't just a financial transaction. It was about finding a buyer who would carry the brand forward with the same care and respect it had earned across five generations.
That's the work DealReveal™ was built to support — not just maximizing price, but identifying the right buyer who aligns with your legacy, your people, and the brand you've given everything to build.
Most valuation tools score financials. DealReveal™ scores your entire business through the lens of an operator who's actually operated, scaled & acquired consumer brands — and knows exactly where value gets created or left on the table.
The scoring framework isn't academic — it's drawn directly from the playbook used to scale brands from $50M to $225M and prepare PE portfolio companies for high-multiple exits. Every driver scored is one that moves the needle in a real deal.
Channel concentration. Owner dependency. Undocumented supplier agreements. These are the issues buyers use to chip away at your multiple — often after you're already deep in the process. DealReveal™ surfaces them before the first LOI lands.
Generic M&A tools weren't built for DTC brands, apparel companies, or multi-generational CPG businesses. DealReveal™ scores the factors that actually matter in consumer — brand equity, retail relationships, digital footprint, and category momentum.
No subscription. No sales call required. Just your number — on your terms.