Recruited post-Warnaco to reverse a sales decline in the U.S. underwear division — rebuilding culture, relaunching product, and opening entirely new retail channels.
Post-acquisition, Calvin Klein faced a double hurdle: blending Warnaco’s culture with a legacy brand while reversing years of sales decline in a $225M U.S. underwear and intimates division. The iconic name was intact, but the business was fading.
With $2.9B on the line and department stores oversaturated, the mandate was clear: drive a growth surge across men’s underwear and women’s intimates — while simultaneously aligning sales, design, marketing, finance, and supply chain.
I fused Warnaco and Calvin Klein cultures with transparency and accountability, then restructured the team to align skills with growth potential. On product, I relaunched men’s basics with bold new packaging and capitalized on the women’s Modern Cotton Collection — the industry’s hottest seller — by air-freighting stock to meet explosive demand.
Then I rewrote the retail playbook, launching Calvin Klein into channels that had never carried the brand. The combination of right product, right packaging, and new distribution channels ignited the revenue surge.
Calvin Klein had never sold in these accounts. Opening each one required a tailored channel strategy, right product assortment, and pricing architecture that worked for both the brand and the retailer.
The e-commerce push ran in parallel — partnering with premium digital partners to capture the shift in consumer buying behavior that was accelerating the brand’s online penetration.
“His leadership of the sales team was absolutely transformative to the brand — from growing existing accounts to creating new channels for both men’s and women’s. A true partner and collaborator — Jeremiah is someone who thinks big, plans strategically, and delivers results.”