Find Out What Your
Business Is Actually Worth
to a Buyer.
DealReveal™ gives consumer product owners a clear, data-backed readiness score — so you know exactly where you stand, where you're leaving money on the table, and what to fix before you ever take a meeting.
Most owners never get a return on the years they've poured into building their brand — and never get the chance to protect the legacy they've spent a lifetime creating. The ones who do sell well prepared before the process started. DealReveal™ helps you be one of them.
Most Owners Go Into
a Sale Unprepared.
Buyers show up with data. Most sellers show up with hope. That imbalance costs owners millions.
"I need the right buyer — not just the highest bidder."
Price matters. But so does what happens to your brand, your team, and your name after you sign. DealReveal™ scores your Buyer Type Fit so you can pursue buyers who will honor what you've built — not just extract value from it.
"I don't know what my business would actually sell for."
You've built something real — but without an objective score, you're walking into the biggest financial conversation of your life with no baseline.
"I want to show up to my advisor conversation with data, not just a gut feeling."
The best advisor relationships start with an informed owner. DealReveal™ gives you an objective baseline so those conversations go deeper, faster — and focus on strategy, not education.
"I don't know if I'm ready — or where I'm weak."
Buyers run detailed scoring on every target. DealReveal™ shows you exactly how you'd score across the same 6 drivers they care about — before they do.
Your Score.
Your Number.
Your Next Move.
DealReveal™ delivers a full acquisition readiness report — scored across the same value drivers any serious buyer would use to evaluate your business.
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✓
Acquisition Readiness Score (0–10)
A single, honest number representing where your business stands as an acquisition target right now.
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✓
Valuation Range Estimate
Revenue and EBITDA-based range showing what a real buyer would likely pay at your current profile.
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✓
Pursuit Level: Aggressive / Moderate / Hold
A clear recommendation on whether to push toward a sale now, or invest 12–24 months in improving your position first.
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✓
Your Top 3 Value-Creation Actions
The specific moves — ranked by impact — that would most increase your multiple before going to market.
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✓
Buyer Type & Legacy Fit Analysis
Which type of buyer — strategic acquirer, private equity, family office, or independent sponsor — your business is best positioned for, and which is most likely to honor your brand, your team, and your legacy post-close.
Done in Under
10 Minutes.
Answer ~25 Questions
Financials, channel mix, operations, brand health — the same inputs any buyer would want to understand about your business. No jargon. No accounting degree required.
Get Your Free Score Instantly
Our algorithm scores your business across 6 weighted value drivers the moment you finish. No waiting. No human review. Your number is ready immediately.
Unlock Your Full Report
For $199, get your complete readiness report — valuation range, pursuit level, buyer fit analysis, and your top 3 highest-impact improvement actions. Delivered as a PDF.
Optional: Book a Strategy Call
Add a 30-min call with a GMA advisor for $499 total. Walk through your results, build a 90-day exit prep game plan, and get answers to your specific situation.
Wanzell
I've spent 20+ years inside consumer product businesses — scaling brands from $50M to $225M, driving over $1 billion in consumer product sales for global names including Hugo Boss and Calvin Klein, and working hand-in-hand with private equity firms to prepare portfolio companies for high-multiple exits.
I built DealReveal™ because I kept watching business owners walk into the most important transaction of their lives without a single piece of objective data about where they actually stood. That's a problem I can fix.
"PE firms don't buy companies — they buy potential. But sellers rarely walk in with the same intelligence. DealReveal closes that gap, so founders know their worth before the first LOI and everyone at the table negotiates from signal, not instinct."
— Jeremiah Wanzell, Founder & Operating PartnerCapezio — 5th Generation Dancewear Icon
Capezio is one of the most storied names in American consumer products — a 5th generation family business and the leading dancewear brand with over 135 years of heritage. For the family, this wasn't just a financial transaction. It was about finding a buyer who would carry the brand forward with the same care and respect it had earned across five generations.
Jeremiah originated the transaction and brought Capezio to Argand Partners, who acquired the company in a deal recognized as Deal of the Year. That's the work DealReveal™ was built to support — not just maximizing price, but identifying the right buyer who aligns with your legacy, your people, and the brand you've given everything to build.
Built on an Actionable
Deal Thesis. Not a Template.
Most valuation tools score financials. DealReveal™ scores your entire business through the lens of a buyer who's actually operated, scaled, and exited consumer brands — and knows exactly where value gets created or left on the table.
Real-World Value Creation
The scoring framework isn't academic — it's drawn directly from the playbook used to scale brands from $50M to $225M and prepare PE portfolio companies for high-multiple exits. Every driver scored is one that moves the needle in a real deal.
Blind Spots Buyers Exploit
Channel concentration. Owner dependency. Undocumented supplier agreements. These are the issues buyers use to chip away at your multiple — often after you're already deep in the process. DealReveal™ surfaces them before the first LOI lands.
Consumer Brand Specific
Generic M&A tools weren't built for DTC brands, apparel companies, or multi-generational CPG businesses. DealReveal™ scores the factors that actually matter in consumer — brand equity, retail relationships, digital footprint, and category momentum.
Start Free.
Go Deep When You're Ready.
No subscription. No sales call required. Just your number — on your terms.
- ✓25-question M&A readiness assessment
- ✓Overall score (0–10)
- ✓Top-line sub-score indicators
- ✓Pursuit level classification
- ✓Emailed scorecard summary
- ✓Everything in Free
- ✓Full 6-driver score breakdown
- ✓Valuation range estimate
- ✓Top 3 value-creation action plan
- ✓Buyer type fit analysis
- ✓Comparable exits benchmark
- ✓PDF — shareable with advisors
- ✓Everything in Full Report
- ✓30-min call with GMA M&A advisor
- ✓Personalized 90-day exit prep plan
- ✓Priority scheduling (48hr)
- ✓Call recording + summary